The boosting
query can be used to effectively demote results that match a given query. Unlike the “NOT” clause in bool query, this still selects documents that contain undesirable terms, but reduces their overall score.
{ "boosting" : { "positive" : { "term" : { "field1" : "value1" } }, "negative" : { "term" : { "field2" : "value2" } }, "negative_boost" : 0.2 } }